Table of Contents
Any communication between a business and its customers is referred to as customer communications. While the format of interaction may vary, the objective across all the channels remains the same – lead generation and conversion. It’s the fundamental reason behind every business communication that happens with customers. After all, it impacts the overall customer experience. Studies show that customer experience plays a significant role in the buyer’s journey – 73% of customers may decide to make a purchase, and 81% can be willing to pay more because of it. It’s a considerable percentage. However, many local service providers, such as plumbers, struggle in this area due to the availability of various methods and channels of interaction.
If you also run a plumbing company, you may identify with this situation. Find a reliable plumbing marketing agency that can guide you on all the marketing aspects of your business, leading to meaningful outcomes. Experts often recommend SMS or text message marketing as one of several options.
Text/SMS Marketing for Plumbing Business
Texting or SMS marketing for plumbing business has become a reliable tool for customer interactions, and there are valid reasons for this. Data indicate that 98% of messages are opened, and more than 10% of them garner click-through rates. These are way more than what email communications do on average. The good thing is that text message marketing can support various types of customer service interaction:
Strengthening Relationships with Customers
Recognizing every customer as an individual and communicating with them through timely messages can help earn their loyalty. Personalized messages make them feel special and, thereby, keep them engaged. Using the customer’s first name and responding to their queries immediately can work well. However, one must use a suitable messaging platform to achieve this. A trusted marketing agency can handle it all.
Automating the Customer Service Experience
Automation can save your precious business time. There are certain parts of the customer service process in your plumbing business that can be automated, such as promotional rewards, announcements regarding the launch of new plumbing services, and new blog posts or articles published on your site. Again, the choice of CRM platform is vital for managing the scheduling and delivery of text messages.
Notifying Customers About Service Appointments
This kind of text messaging can help you avoid or minimize the risk of missed appointments or cancellations. You must ensure that your customers receive timely alerts about their appointments at key stages, such as appointment booking time, days before the final date of appointment, etc. You can add a call-to-action prompt to encourage customers to confirm their bookings. At the same time, you can also update them about limited-time offers, such as discounts on water heater installation, referral bonuses, discounts on emergency services, special offers for first-time customers, and more. It can be an excellent strategy for boosting sales and business growth.
Additional Information
SMS marketing for plumbing business is just one element of how you can improve your customer’s experience. For more knowledge, you can visit https://topmarketingagency.com/. Marketing agencies can also manage email and social media marketing for a comprehensive effect.
Plumbing is one of the highly in-demand local services and also one of the most crowded spaces. If you want to stand out, you must make the most of the available customer communication channels.
Also Read: Everything You Need To Know About Plumbing Services